What is Marketing Automation?

Marketing Automation software is a platform that helps businesses automate their marketing to be more accurately aligned to their customers.

When administered properly, automated marketing will not only generate more leads, but it can also help to close more deals and effectively gauge your marketing success.

By helping to streamline communications and develop greater internal synergies, marketing automation will also help you to save time and resources, whilst also adding to your overall lead conversions.

Why choose us?

As a company that holds a range of Pardot certificates, Cloud Industry offers a wealth of knowledge and professional experience that can be used to support your business. Our team members have also been trained in Salesforce Marketing Cloud and are ready to create a comprehensive system specifically tailored to the style, timeline and goals of your business.

This includes the integration of a number of marketing automation systems such as Pardot, MailChimp and Campaign Monitor.
Operating against a backdrop of utmost professionalism, our team is well placed to review your existing digital strategies and facilitate the design and implementation of your desired solutions.

How can Marketing Automation help your business?

Irrespective of your current marketing strategy, Cloud Industry’s marketing automation expertise will undoubtedly be a huge boon for your business. According to a recent report by the reputed news agency Thompson Reuters, it was highlighted that sales leads can be converted 72% more quickly when marketing automation is utilised. Anyway you look at it, this decrease in lead conversion time is nothing short of remarkable.

As mentioned above, marketing automation allows businesses to generate and nurture more leads than would otherwise be possible. With ongoing monitoring and evaluation,there is also the opportunity to tweak your strategies on an ongoing basis to maximize results. With less overhead costs and more time available for marketers to hone their ideas, your long-term revenue will also surely increase.

Finally, the user-friendly nature and minimal upkeep required for Cloud Industry’s marketing automation systems means there is less chance for human error to occur during your campaigns. With greater precision and less effort than traditional marketing systems, you’ll soon wonder how your business operated without it.